Marketing Implementation - 8923 Words

Marketing Implementation Part 1 Section 1 Bonoma: Making Your Marketing Strategy Work Effective implementation is a matter of focusing on key areas of company structure and managers skills. Purposes of the article are to explain and help in diagnosing and solving marketing implementation problems, to catalog common problems of translating marketing strategies into management acts, and to recommend tactics for increasing the effectiveness of marketing practices. Problems in marketing practices have two components: structural and human. Strategy or implementation? Marketing strategy and implementation affect each other. Poor implementation can disguise good strategy Two points stand out to help managers diagnose†¦show more content†¦Ã‚‘ Gap bridging: execution skills Managers bring four execution skills to the marketing job: interacting, allocating, monitoring, and organizing. Interacting. Influencing others inside and outside the corporation Allocating: parcel out everyone s time assignments etc. Monitoring: using monitoring skills to reconstruct degraded corporate information and control systems. Organizing: Good implementers have an almost uncanny ability to create afresh an informal organization, or network, to match each problem with which they are confronted. Good practice in marketing Important characteristics that differentiate good marketing practice emerge: 1. a strong sense of identity and of direction in marketing policies exists. 2. great customer concern 3. management is able and willing to substitue its own skills for shortcomings in the formal structure 4. in companies that handle execution best, top management has a distinctly different view of both the marketing structure and the managers than do bosses in other companies. Concluding: In the best companies management concentrates on one or a few marketing functions that it fosters and nurtures into a competitive distinction through expertise. Rather, good marketing means using skill artfully to cope with the inevitable execution crises that blur the strategies for managing customers and middlemen. Market orientation: AntecedentsShow MoreRelatedMarketing Implementation2331 Words   |  10 PagesIntroduction When the marketing plan implementation does not successful of marketing plan which practitioners expected which, they have to used a range of structural and behavioural intervention strategies to improve their marketing performance, such as, According to Cravens and Piercy, 2006 have been mention that â€Å"exiting from a product/service market, new product planning, changing the targeting market strategy, adjusting marketing strategy, pr improving efficiency†. However those two interventionsRead MoreImplementation And Monitoring Of E Marketing1646 Words   |  7 Pagespreconditions for implementing e-Marketing in any organization regardless its size or business field. These factors like: the existence clear and obvious strategy at an organization level, the presence of the marketing function within the organization, the domination of the marketing function in the development, implementation and monitoring of e-Marketing results, and the presence of a database and building c ustomer relationships. on the other hand the implementation of e-Marketing can be identified withRead MoreA Proposed Communication Strategy Throughout The Implementation Of The Marketing Activities Essay1638 Words   |  7 Pages6. A proposed communication strategy throughout the implementation of the marketing activities. 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The product is made from quality materials, including stained ashRead MoreMarketing Implementation Plan Essay1769 Words   |  8 PagesMarketing Implementation Plan Kudler Fine Foods has designed a market research plan that includes using data collection tools to assist them in determining and improving their level of customer service. The data the company collects from the research tools will help determine a future marketing plan that appropriately positions their product and resonates and connects with the customers Kudler is trying to attract. Each of the tools selected will provide Kudler with insight into the customer behaviorRead MoreMarketing Strategy Implementation : Part I1982 Words   |  8 PagesResearch on Marketing Strategy Implementation, Part I Introduction: Marketing is a concept of promoting goods and services through marketing and socializing channels. Traditionally, it was done on a manual basis, but as the world has become modernized, organizations are utilizing electronic channels to pass their message to customers. It is because; electronic medium is reliable, effective, cheap and persuasive (Dave, 2012). Considering marketing than after listening to this word, the thing thatRead MoreStrategic Marketing Management : Analysis Strategy, Implementation, And Control Of Marketing Activities1128 Words   |  5 Pages-Define Strategic Marketing Management and identify some current issues in strategic marketing management that might be faced by an organisation. â€Å"Strategic Marketing Management: The analysis strategy, implementation, and control of marketing activities in order to achieve organisation s objectives,† (Jack in the box, 2014). Through strategic planning, the company can break down their SMM into three main questions. What is the business doing now, what is happening in the environment, and what